Government of Ghana (2019 Election)
Ghana-logo.png
Case Analysis
Gahumi customized 1.6 million election promotional items (500,000 hats, 500,000 flags, 500,000 T-shirts, and 100,000 umbrellas) for the election-related department of the Government of Ghana. Facing the challenges of multiple product categories and a tight timeline, it completed delivery within 25 days with a dedicated 20-person service team to synchronize progress and a mature full-inspection process to control quality. This met the multi-scenario usage needs of the 2019 election promotion and won high recognition from the client.
500,000
hats
500,000
flags
500,000
T-shirts
100,000
umbrellas

Brand Story

The election-related department of the Government of Ghana is the official institution responsible for coordinating the country's election promotion work. During the 2019 election, it needed to customize a large number of promotional items, covering multiple categories such as hats, flags, T-shirts, and umbrellas. These items were used for campaign displays, staff attire, and voter interaction. It had strict requirements on the production efficiency, quality consistency, and delivery timeliness of the products to ensure the smooth progress of the election promotion work.

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Brand Goals

The election-related department of the Government of Ghana aimed to strengthen the coverage of election promotion through 1.6 million promotional items of multiple categories, meeting the usage needs of different scenarios (outdoor rallies, street promotions, and unified staff attire). Due to the fixed election schedule, it required all products to be produced and delivered within 25 days to ensure that the promotional items were put into use in a timely manner without affecting the election preparation rhythm.

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Challenges

Difficulty in Multi-Category Process Management: It covered 4 categories of products, including hats (requiring embroidery), flags (full-print technology), T-shirts (sublimation technology), and umbrellas (fabric printing + metal accessory assembly). The processes of various products were quite different, requiring coordination of different production links, which increased the difficulty of production scheduling and quality control.

Great Pressure of Short-Cycle Delivery: The entire process of design, procurement, production, and quality inspection for 1.6 million products needed to be completed within 25 days, which was much shorter than the conventional cycle for multi-category orders. Delays in any link might affect the election promotion plan.

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Solutions

Dedicated Team to Synchronize Progress: A 20-person dedicated service team was established to connect with production links by category, synchronize raw material procurement, production progress, and quality inspection results in real time, and promptly solve problems such as process adaptation and accessory shortages in production, reducing communication costs and delay risks.

Integration of Multi-Line Production Resources: Three production lines were allocated for parallel production, including the fully automatic printing center (responsible for flag and T-shirt printing), the sewing center (responsible for hat production), and the assembly workshop (responsible for umbrella accessory assembly). Exclusive production plans were formulated according to the processes of different products to shorten the transfer time of cross-category production.

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Solutions

Mature Full-Inspection to Avoid Rework: A dual standard of "link quality inspection + finished product full inspection" was implemented. During the production process of each category of products, special personnel were arranged to spot-check process details (such as the accuracy of hat embroidery and the firmness of umbrella assembly). A 100% full inspection was conducted at the finished product stage to avoid quality problems in advance and prevent delivery delays due to rework.

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Success Achievements

On-Time Delivery to Support Promotion: The production of 1.6 million promotional items was completed within 25 days, reserving sufficient buffer time for the Government of Ghana to distribute the promotional items and ensuring the smooth development of the election promotion activities.

Qualified Quality of Multi-Category Products: The hat embroidery was accurate, the flag printing was clear, the T-shirt size was compliant, and the umbrella assembly was firm. All products passed the client's acceptance with a satisfaction rate of 100%.

Establishment of Official Cooperation Trust: With efficient multi-category delivery capabilities and strict quality control, Gahumi became a reliable partner for the Government of Ghana in customizing election promotional items, laying a foundation for subsequent cooperation in other official activities.

 

🚩About the Client

The election-related department of the Government of Ghana is the official institution in Ghana responsible for election organization and promotion. It undertakes the preparation of promotional materials and activity coordination during the election period. It has extremely high requirements on the production scale, delivery efficiency, and quality stability of partners, and is committed to ensuring the smooth progress of elections through efficient preparation work.

 

🚩About Gahumi

Founded in 1994, Gahumi is a comprehensive fabric printing enterprise integrating product R&D, design, production, and sales. It provides a full range of fabric printing and assembly products, including hats, flags, T-shirts, umbrellas, towels, etc.

With 31 years of production experience, Gahumi's products have been exported to regions such as Africa (including Ghana), the United States, Europe, and the Middle East, and it is familiar with the multi-category customization needs of large-scale official activities. The company has more than 300 professional employees and 3 production bases with a total area of 5,000 square meters (including a raw material center, a fully automatic printing center, a sewing center, and an assembly center). It can flexibly allocate multi-line production resources and provide OEM/ODM services to efficiently meet the needs of million-level multi-category orders.

The Solution

01
 Creative Design Solutions
Fast Response Throughout the Design Process: Equipped with a professional team of designers, customers can communicate their requirements through online meetings and emails. Designers will create exclusive designs based on corporate culture, event themes, etc. The delivery time of the first draft is controlled within 24 hours, and responses to revisions are prompt.  Design Security Assurance.
02
Fabric Selection Solutions
Rich Fabric Library: Build a fabric display area to synchronously showcase a variety of fabrics such as all - cotton, polyester - cotton, modal, and bamboo fiber both online and offline. Each fabric is meticulously labeled with parameters including composition, weight per square meter, hand feel, breathability, and sweat - absorption. Fabric swatches are provided for customers to touch, feel, and test.
03
Production Process Solutions
Diverse Printing Techniques: Offer printing techniques such as screen printing, direct - to - garment (DTG) printing, and heat transfer printing. 
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
04
Quality Control Solutions
Full - process Quality Inspection: Set up multiple quality inspection checkpoints in links such as fabric warehousing, cutting, printing, sewing, and finished - product inspection. Before fabric warehousing, test indicators such as color fastness and shrinkage rate. During the production process, inspection personnel conduct random spot checks at any time to promptly identify and solve problems. When inspecting finished products, strictly check according to the AQL sampling standard to ensure that the defective rate is controlled within 1%.
1.6 million
Total Production Volume: 1.6 million pieces (500,000 hats + 500,000 flags + 500,000 T-shirts + 100,000 umbrellas)
25 days
Delivery Cycle: 25 days (completed as required, with buffer time reserved)
20 Service Team
Service Team: 20-person dedicated team to synchronize progress in real time
Customer Testimonial
Procurement Director of the Election-Related Department, Government of Ghana

We are impressed that 1.6 million promotional items of multiple categories could be completed with high quality within 25 days. Gahumi's 20-person team provided real-time progress feedback throughout the process, and the full-inspection process ensured no worries about product quality, providing a solid guarantee for the 2019 election promotion work.

Photo gallery
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Process Display
You can contact customer service according to the craftsmanship, position, content and style you want to customize, or you can consult customer service for recommendations.
Silkscreen
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Sublimation
Gahumi Printing Process-Sublimation.jpg
Digital Printing
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Embroidery
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Foil Stamping
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Custom Support
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Customization process
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4
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Process
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Printing + embroidery
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Customized clothing colors
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