Brand Story
The election-related department of the Government of Ghana is the official institution responsible for coordinating the country's election promotion work. During the 2019 election, it needed to customize a large number of promotional items, covering multiple categories such as hats, flags, T-shirts, and umbrellas. These items were used for campaign displays, staff attire, and voter interaction. It had strict requirements on the production efficiency, quality consistency, and delivery timeliness of the products to ensure the smooth progress of the election promotion work.
Brand Goals
The election-related department of the Government of Ghana aimed to strengthen the coverage of election promotion through 1.6 million promotional items of multiple categories, meeting the usage needs of different scenarios (outdoor rallies, street promotions, and unified staff attire). Due to the fixed election schedule, it required all products to be produced and delivered within 25 days to ensure that the promotional items were put into use in a timely manner without affecting the election preparation rhythm.
Challenges
Difficulty in Multi-Category Process Management: It covered 4 categories of products, including hats (requiring embroidery), flags (full-print technology), T-shirts (sublimation technology), and umbrellas (fabric printing + metal accessory assembly). The processes of various products were quite different, requiring coordination of different production links, which increased the difficulty of production scheduling and quality control.
Great Pressure of Short-Cycle Delivery: The entire process of design, procurement, production, and quality inspection for 1.6 million products needed to be completed within 25 days, which was much shorter than the conventional cycle for multi-category orders. Delays in any link might affect the election promotion plan.
Solutions
Dedicated Team to Synchronize Progress: A 20-person dedicated service team was established to connect with production links by category, synchronize raw material procurement, production progress, and quality inspection results in real time, and promptly solve problems such as process adaptation and accessory shortages in production, reducing communication costs and delay risks.
Integration of Multi-Line Production Resources: Three production lines were allocated for parallel production, including the fully automatic printing center (responsible for flag and T-shirt printing), the sewing center (responsible for hat production), and the assembly workshop (responsible for umbrella accessory assembly). Exclusive production plans were formulated according to the processes of different products to shorten the transfer time of cross-category production.
Solutions
Mature Full-Inspection to Avoid Rework: A dual standard of "link quality inspection + finished product full inspection" was implemented. During the production process of each category of products, special personnel were arranged to spot-check process details (such as the accuracy of hat embroidery and the firmness of umbrella assembly). A 100% full inspection was conducted at the finished product stage to avoid quality problems in advance and prevent delivery delays due to rework.
On-Time Delivery to Support Promotion: The production of 1.6 million promotional items was completed within 25 days, reserving sufficient buffer time for the Government of Ghana to distribute the promotional items and ensuring the smooth development of the election promotion activities.
Qualified Quality of Multi-Category Products: The hat embroidery was accurate, the flag printing was clear, the T-shirt size was compliant, and the umbrella assembly was firm. All products passed the client's acceptance with a satisfaction rate of 100%.
Establishment of Official Cooperation Trust: With efficient multi-category delivery capabilities and strict quality control, Gahumi became a reliable partner for the Government of Ghana in customizing election promotional items, laying a foundation for subsequent cooperation in other official activities.
The election-related department of the Government of Ghana is the official institution in Ghana responsible for election organization and promotion. It undertakes the preparation of promotional materials and activity coordination during the election period. It has extremely high requirements on the production scale, delivery efficiency, and quality stability of partners, and is committed to ensuring the smooth progress of elections through efficient preparation work.
Founded in 1994, Gahumi is a comprehensive fabric printing enterprise integrating product R&D, design, production, and sales. It provides a full range of fabric printing and assembly products, including hats, flags, T-shirts, umbrellas, towels, etc.
With 31 years of production experience, Gahumi's products have been exported to regions such as Africa (including Ghana), the United States, Europe, and the Middle East, and it is familiar with the multi-category customization needs of large-scale official activities. The company has more than 300 professional employees and 3 production bases with a total area of 5,000 square meters (including a raw material center, a fully automatic printing center, a sewing center, and an assembly center). It can flexibly allocate multi-line production resources and provide OEM/ODM services to efficiently meet the needs of million-level multi-category orders.
The Solution
We are impressed that 1.6 million promotional items of multiple categories could be completed with high quality within 25 days. Gahumi's 20-person team provided real-time progress feedback throughout the process, and the full-inspection process ensured no worries about product quality, providing a solid guarantee for the 2019 election promotion work.
















